A social media manager is responsible for creating, implementing, and managing social media strategies for businesses. Key responsibilities include developing and releasing content to social channels, collaborating with marketing teams to create social media campaigns, staying updated with social media trends, and setting key performance indicators to measure the effectiveness of social media campaigns. Qualifications required for this position usually include a background in marketing, journalism, or related fields, as well as significant experience leading a brand's social media initiatives. Additionally, excellent problem-solving, multitasking, and communication skills are necessary for this role.